Comments on: Shhh! Cool Tech… http://backingin.com/2010/01/13/cool-tech/ My thoughts about stuff... Tue, 02 Aug 2011 15:29:11 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Driveshaft http://backingin.com/2010/01/13/cool-tech/comment-page-1/#comment-46 Driveshaft Tue, 19 Jan 2010 03:32:31 +0000 http://backingin.com/?p=171#comment-46 Thanks for the kudos. I'd like to see MSFT take the IBM and now Kodak approach and simply shift away from the consumer markets to focus on business. The consumer market is too iffy, too fickle, too dynamic and definitely favors the small and nimble companies out there. That ain't MSFT. Sure, they could do basic research and sell it on to other companies (like Xerox does) but that's the extent. Besides, what would AAPL do if they now found themselves in the consumer market if MSFT bowed out? What would their commercials look like? D Thanks for the kudos. I’d like to see MSFT take the IBM and now Kodak approach and simply shift away from the consumer markets to focus on business. The consumer market is too iffy, too fickle, too dynamic and definitely favors the small and nimble companies out there. That ain’t MSFT. Sure, they could do basic research and sell it on to other companies (like Xerox does) but that’s the extent.

Besides, what would AAPL do if they now found themselves in the consumer market if MSFT bowed out?

What would their commercials look like?

D

]]> By: admin http://backingin.com/2010/01/13/cool-tech/comment-page-1/#comment-26 admin Sat, 16 Jan 2010 18:49:35 +0000 http://backingin.com/?p=171#comment-26 Matt, you make some very valid points. Should MS even be in the consumer market? I think the consumer market is key to their long-term success. I will opine on this subject in an upcoming post. I will also touch on the genius of Apple's approach to niche marketing and why I admire their restraint to not grow too big too fast. It is a very exciting time for technology. Lots of change and lots of competition. Matt, you make some very valid points. Should MS even be in the consumer market? I think the consumer market is key to their long-term success. I will opine on this subject in an upcoming post. I will also touch on the genius of Apple’s approach to niche marketing and why I admire their restraint to not grow too big too fast. It is a very exciting time for technology. Lots of change and lots of competition.

]]> By: Matt http://backingin.com/2010/01/13/cool-tech/comment-page-1/#comment-19 Matt Sat, 16 Jan 2010 10:07:52 +0000 http://backingin.com/?p=171#comment-19 The reason why no one knows about this technology could be many or one. My guess is Apple takes a more rigid, linear and disciplined approach to marketing its products while MS adopts the spaghetti approach: throw it against the wall and see what sticks. Apple has a lot of products but with clarity along the product lines. We know Apple makes iPods, computers and software. It's clear. MS, meanwhile, only makes software (OK, and the ZUNE) but can't seem to get out of its own way. My guess is that Apple knows its customers better than MS. Having only a small percentage of the market enables Apple to really look at who they sell to and who buys and they can target their ads to suit the segment. Conversly, MS is a slave to a vast ocean of businesses (large and small), individuals, and families, in many different countries. I'm sure they understand who buys what but that $80-$100 million they spend on marketing will dry up fast if they try to please and inform everyone. The question is: Does MS even NEED the consumer market? Can't they remain the dominant force they are if they simply focus on Enterprise/Business software only? If MS shifts from a B2B/B2C to a B2B-only model, will they thrive, survive or die? The reason why no one knows about this technology could be many or one. My guess is Apple takes a more rigid, linear and disciplined approach to marketing its products while MS adopts the spaghetti approach: throw it against the wall and see what sticks. Apple has a lot of products but with clarity along the product lines. We know Apple makes iPods, computers and software. It’s clear. MS, meanwhile, only makes software (OK, and the ZUNE) but can’t seem to get out of its own way. My guess is that Apple knows its customers better than MS. Having only a small percentage of the market enables Apple to really look at who they sell to and who buys and they can target their ads to suit the segment. Conversly, MS is a slave to a vast ocean of businesses (large and small), individuals, and families, in many different countries. I’m sure they understand who buys what but that $80-$100 million they spend on marketing will dry up fast if they try to please and inform everyone. The question is: Does MS even NEED the consumer market? Can’t they remain the dominant force they are if they simply focus on Enterprise/Business software only? If MS shifts from a B2B/B2C to a B2B-only model, will they thrive, survive or die?

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